Buick’s Customer Base | Union Park Buick GMC | Wilmington, DE

Buick Has an Established Customer Base

Tastes change and develop with time. It’s true in all areas of life, from what you like to eat to what you like to drive. When you’re young and new to the roads, you’re likely looking for the most affordable option. But for many people, with age comes a refined palate for vehicles with more comfort, convenience, and sophistication.

A recent study by CarMax revealed the average ages of buyers for each of the 22 most popular automotive brands. The results showed that the average age of Buick customers is 45.6 years old. This shows that experienced car owners are prioritizing vehicles that can offer luxuries like leather trim, chrome accents, comfortable seats, intuitive technology, and smart safety.

Older customers are also more likely to appreciate a brand that has a long history. Buick was founded in 1899 with humble beginnings. By the end of World War II, the brand was releasing iconic models like the Roadmaster and the Riviera. Whether Buick’s older customers remember these gorgeous, mid-century models or simply have their eyes fixed on the latest luxury appointments on the new Buick Avenir, it’s clear that this crowd has excellent taste for opulent vehicles.

Contact us at Union Park Buick GMC to test-drive the Avenir or any of our other shiny new 2019 models.

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